This shoebox is the second entry in my conceptual Nike Collector Series. I chose to design within the Art Deco style for this box because it’s visually distinct and a relatively well-known art movement. I restricted the color palette to a deep blue and a light shade of a golden yellow to emulate the popular color scheme used in many Art Deco Posters. For the background textures of the design, I created my own wallpaper art using sunburst motifs and repeating fan shapes.

This box’s messaging revolves around main concepts of victory, luxury, and progress. The message “Victory is a Luxury. Earn it,” specifically refencing the opulent style of Art Deco while also tying the sports aspect of Nike’s ethos. The theme of victory is also further reflected in the box’s design, as I chose to create the main vertical aspect of the design to resemble a sort of podium while also being recognizable as skyscrapers, common within the style.

The bottom of the box states:

This shoebox serves as an entry in my Nike “Art is Action” series. Based on the International Art Deco Movement that originated in 1910-1930s France, this design employs rigid geometry, fine linework, and symmetrical designs to emphasize the movement’s emphasis on the rise of industrial mechanization. The designs have a distinct verticality to reiterate that progress provides us upward momentum.